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Method Snowboard Magazine

Thu, 10/02/2011 - 06:02 — Laurie Barker
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For some time now Flipmedia has been working close with Method Snowboard Magazine. Quite a lot has changed since Flipmedia took over the management and development of http://www.methodmag.com

In the first instance the site has been completely re-developed to use a pure Drupal structure allowing quicker ongoing development and maintenance.

To those who know the design will appear to have not changed that much, with the front end remaining mainly unchanged. In reality the html markup has been completely recoded removing tables and extraneous markup, resulting in overall optimisation that aids in search engine optimisation and page loading times.

One of the main changes was implementing Facebook features such as LIKE buttons, LIKE boxes and Facbook comments. This went hand in hand with a migration for Method from a Facebook Profile to a Facebook Fan Page that at the time of writing has over 5500 fans.

Since the launch of the new site Method has seen a marked increase in traffic. This is partly due to the improved search engine visibility and also the systems implemented by Flipmedia in linking the promotion of content into Facebook feeds and Twitter Channels. Social Media referrals now accounts for around 50% of Method Snowboard Magazines traffic.

In addition the following features have been added to http://www.methodmag.com by Flipmedia:-

  • Custom Facebook Fan Landing Page. Displayed only visitors to the page that are not a Fan of Method Snowboard Magazine. More Info
  • All content listing pages include individual Facebook LIKE buttons. More Info
  • Content pages that allow simple full width embedding of online Video from Youtube, Vimeo, Blip.TV. More Info
  • Improved content display with larger embedded content images that automatically link to enlarged versions displayed through Lightbox a DHTML layer system.
  • Where to pick up the printed version of the magazine, Google Map and stockist directory. More Info
  • Online digital version of Method delivered via an embedded version of Issuu
    • Digital Magazine "Shelf" More Info
    • Login / Register to see most recent editions More Info
    • Embedded display of Digital Magazine More Info

Flipmedia continues to work closely with Method constantly maintaing the web presence and supporting the content providers, authors and editors.